Adding product information

Well-written and informative product information is crucial for providing customers with a clear understanding of your offerings and enhancing their online shopping experience.

Adding Product Descriptions in TWICE

1. In your TWICE Admin, navigate to the Products section.
2. Select the product you want to add information to.
3. Click the Information tab.
4. Enter the product description in the provided text editor.

Formatting the Description with the Rich-Text Editor

TWICE's rich-text editor allows you to format your product descriptions for improved readability and visual appeal. You can use the editor to:

• Bold and italicize text
• Create headings and subheadings
• Add bullet points and numbered lists
• Insert links

What a Good Product Description Includes

• Key features and benefits: Highlight the most important features and how they benefit the customer.
• Technical specifications: Provide detailed specifications, such as size, weight, materials, and technical capabilities.
• Usage instructions: Explain how to use the product and any relevant safety information.
• Other relevant information: Depending on the case, it might make sense to communicate care and maintenance instructions, warranty terms and conditions, and any other information that might be relevant.

Detailed product descriptions empower customers to make informed purchase decisions, leading to greater satisfaction and better customer experience. Ultimately, compelling product descriptions can significantly increase sales.

☝ Tip: Remember that product descriptions and images work together to create a compelling and informative online shopping experience. Use high-quality photos and combine these visuals with detailed and engaging descriptions that give customers the information they need to make informed purchase decisions.