Connecting Google Tag Manager to TWICE

Google Tag Manager (GTM) is a powerful tool that allows you to manage and deploy marketing tags (such as Google Analytics tracking codes, conversion pixels, and remarketing tags) on your website without having to edit your website's code.

What is Google Tag Manager?

Imagine you have a toolbox filled with different tools to help you understand how people visit and use your online store. GTM is like that toolbox, and the tools inside are special codes called "tags" that collect information about what visitors do on your website.

Basic Tag Manager Use Cases

• Tracking website traffic: GTM can help you see how many people visit your store, where they come from, and what pages they view.
• Measuring conversions: GTM can track how many people complete a purchase or sign up for a newsletter, so you can see what's working and what's not.

Setting Up Google Tag Manager in TWICE

1. Create a GTM account: If you don't already have one, you can sign up for free at https://tagmanager.google.com/.
2. Add your TWICE store URL: In your GTM account, create a new container and enter your TWICE store URL.
3. Install the GTM snippet: GTM will provide you with a code snippet that you need to add to your TWICE store's header. You can do this by going to Settings > Integrations & API in your TWICE Admin and pasting the snippet into the Google Tag Manager ID field.
4. Start tracking: Once you've installed the GTM snippet, you can start creating tags in the Tag Manager to track the information you're interested in.

By connecting TWICE with Google Tag Manager, you can gain valuable insights into your customers' behavior and improve the performance of your online store.