Creating Automations with TWICE and Zapier

TWICE Commerce integrates with Zapier to help you automate routine tasks and streamline your business operations. This guide will show you how to set up and use automations to save time and reduce manual work.

What are webhooks and what is Zapier?

Webhooks are automated HTTP callbacks that enable real-time communication between applications by sending data when specific events occur. Instead of constantly polling an API for updates, webhooks push data to a specified URL whenever a triggering event happens, making them efficient for integrating different systems.

Zapier is an automation platform that connects different apps and services. It allows you to create automated workflows (called "Zaps") that trigger actions between TWICE and other business tools you use, like Slack, email services, or CRM systems.

Benefits for Recommerce Businesses

Automatically notify staff about new orders or returns in your preferred communication channel
Sync customer data across your business systems
Track inventory changes in real-time
Generate reports automatically
Send automated customer communications

Setting Up Your First Automation

Step 1: Create a New Zap

Log into Zapier or create an account
Click "Create Zap" in the top navigation
Choose "Webhooks by Zapier" as your trigger app

Step 2: Configure the Webhook

Select "Catch Hook" as your trigger event
Copy the unique webhook URL provided by Zapier
Keep this tab open for the next step

Step 3: Set Up TWICE Webhook

Log into your TWICE Admin dashboard
Navigate to Settings > Integrations > Webhooks
Click "Add New Webhook"
Paste the Zapier webhook URL
Select the events you want to trigger the automation
Save your webhook configuration

Step 4: Complete Your Zap

Return to Zapier
Test the webhook connection
Choose your desired action app (e.g., Slack, Gmail)
Configure the action details
Test and activate your Zap

Popular Automation Examples

Order Notifications in Slack

Trigger: New order in TWICE

Action: Send a message to Slack channel

Benefit: Keep team informed of sales in real-time

Send a Follow-up Email to a Customer

Trigger: Order returns

Action: Send a follow-up email to the customer with, e.g., MailChimp

Benefit: Improve customer retention

Troubleshooting Tips

Verify that the webhook URL is correctly copied
Ensure selected triggers match your needs
Check that both TWICE and Zapier are appropriately connected
Test your Zap before activating it

Need help? Contact our support team or visit our webhook documentation for detailed technical specifications.

Related resources‍

Webhooks overview

Creating automations with TWICE and Make