Different ways to use TWICE Online Store

TWICE comes with a flexible e-commerce solution that supports sales, rentals, subscriptions, and resales out of the box. Depending on your needs, you can integrate TWICE into your existing digital presence or use it as a standalone storefront. This article gives an overview of how to use the TWICE Online Store.

Choosing the Right Setup

Below you'll find an overview of the different methods, who they are best suited for, and their technical complexity:

Standalone Website

• ‍‍Merchants who don't have a website yet, want to get started fast, and need a simple, lightweight booking website
• Technical complexity: Low

‍Website Extension

• Ideal for businesses that want to keep their e-commerce operations separate from their main website content.
• Technical complexity: Low/Medium 

‍Wix Integration

• Businesses already using Wix and looking to integrate TWICE’s recommerce functionality
• Technical complexity: Low/Medium

‍Iframe Embedding

• ‍‍Businesses that want to integrate TWICE within their existing website without a full migration
• Technical complexity: Medium

‍Headless Commerce

• ‍‍Businesses needing full flexibility to integrate TWICE into a custom front-end or mobile app
• Technical complexity: High

1. Standalone Website

When to Choose This Option:

This method is best for merchants who want a simple, independent e-commerce store without additional website infrastructure. Ideal for quick setup and ease of use.

This option provides:

• Website hosting
• A simple store customizer for branding adjustments
• The ability to connect your own domain
• Built-in inventory and order management
• Easy setup for selling, renting, or managing subscriptions
• Secure online checkout with various payment integrations

For businesses that require more advanced website customization, TWICE can be integrated with external website builders.

2. Website Extension

When to Choose This Option:

This solution is perfect for businesses with an existing website that wants to add e-commerce without integrating it deeply into their main site. It is ideal for maintaining a distinct online store  or separating recommerce offering from the main store.

This approach allows you to:

• Drive traffic from your main website to your TWICE store with CTAs and direct links.
• Customize the store’s appearance to match your main website’s branding
• Use a custom domain or subdomain (e.g., store.yourbusiness.com)
• Ensure a seamless transition between your main site and the shopping experience

3. Wix Integration

When to Choose This Option:

This is a great option for businesses already using Wix that want a seamless way to add rentals to their Wix-powered site.

TWICE provides a native app for Wix that allows businesses to:

• Integrate TWICE’s rental functionality directly into a Wix website
• Manage orders and inventory from the Wix dashboard
• Offer a unified customer experience together with Wix’s built-in features

This option is ideal for businesses already using Wix and looking to expand into recommerce.

4. Embedding via Iframe

When to Choose This Option:

Best suited for businesses that want to add TWICE commerce features within their existing website while maintaining control over branding and user experience.

With iframe embedding, you can:

• Place TWICE’s online store or parts of it on any page of your website
• Ensure seamless shopping without redirecting users away from your main site
• Maintain control over branding and navigation

Iframe embedding works with most website builders that support HTML embedding.

5. Headless Commerce Setup

When to Choose This Option:

Ideal for businesses that need complete flexibility to build a custom front-end experience while using TWICE as the commerce backend. Suitable for developers and businesses with complex requirements.

This approach allows you to:

• Use TWICE as a powerful commerce backend while designing a fully custom front-end experience
• Integrate TWICE with mobile apps, web applications, and other platforms via API
• Build a seamless shopping experience without relying on TWICE’s default storefront

Headless commerce is ideal for businesses looking for complete design freedom and a fully tailored customer experience.

Summary

TWICE provides a versatile solution for businesses selling and renting online. From fully hosted websites to headless commerce setups, TWICE adapts to different business needs and levels of technical complexity.

Need advice on finding the best solution? Don't hesitate to ask for our help.

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